Keyword relevance can be evaluated in several ways, depending on the context in which the keywords are being used. Here are a few common methods for evaluating keyword relevance:
- Content analysis: Review the content on the page or site where the keyword is being used to determine if the keyword is relevant to the topic of the content. If the keyword appears frequently and in context, it is likely to be relevant.
- Search engine results page (SERP) analysis: Conduct a search for the keyword on a search engine and review the top results to see if they are relevant to the keyword. If the results are closely related to the keyword, it is likely to be relevant.
- User intent analysis: Consider what a user searching for the keyword might be looking for and determine if the content being offered satisfies that intent. If it does, the keyword is likely relevant.
- Competitive analysis: Review the websites of competitors in the same space to see if they are using the same or similar keywords. If they are, it’s a good indication that the keyword is relevant to the industry or topic.
- Expert analysis: Consult with subject matter experts in the field to determine if the keyword is commonly used and relevant to the topic.
Overall, keyword relevance is a subjective judgment that depends on a variety of factors, so it’s important to consider multiple perspectives and methods when evaluating it.
To do a keyword relevancy check, you can follow these steps:
- Identify the keyword(s) you want to check for relevancy: Start by identifying the keyword or keywords you want to evaluate. These keywords should be relevant to your content or topic.
- Conduct a search on search engines: Enter the keyword or phrase into a search engine like Google and review the results. Look at the top-ranking pages and see if the content on those pages is relevant to the keyword.
- Use a keyword tool: Keyword research tools like Ahrefs, SEMrush, or Google Keyword Planner can help you determine the relevance of your keywords. They can provide data on search volume, competition, and related keywords.
- Analyze your own content: Review your own content and see if the keyword is mentioned in the title, meta description, and throughout the content. Make sure the content is relevant to the keyword and provides value to the reader.
- Check the competition: Look at what your competitors are doing and see if they are targeting the same keywords. This can help you determine if the keyword is relevant to your industry or topic.
- Consult with subject matter experts: Talk to experts in your field and see if the keyword is commonly used and relevant to the topic.
By following these steps, you can determine whether your chosen keyword is relevant to your content or not. Keep in mind that relevancy can be subjective, and it’s important to use multiple methods to determine keyword relevancy.