Whether a company needs to engage in BTL activities depends on its specific goals, target audience, and marketing strategy. BTL activities can be an effective way to directly engage with potential customers, build brand awareness, and drive sales. They can help companies connect with their target audience, create a personal connection with customers, and gather valuable data and insights.
However, BTL activities can also be costly and time-consuming to plan and execute, and they may not be the best fit for every company. Some companies may find that other marketing channels, such as online advertising or influencer marketing, are more effective in reaching their target audience and achieving their goals.
In conclusion, whether a company needs to engage in BTL activities or not depends on a variety of factors and should be evaluated on a case-by-case basis.